Shaun Wills: The Return (to Superdry) in Cheltenham

Superdry NHS appeal

After Founder Julian Dunkerton returned last year to take over the reigns at Superdry, the Cheltenham headquartered global clothing brand  has announced the return of Shaun Wills as Chief Financial Officer.

Shaun is currently Finance Director for Clothing & Home at Marks & Spencer, a position he has held since April 2018. In this role he has financial accountability for M&S’s £3.5 billion-turnover non-food business.

Prior to joining M&S, Shaun has held a series of senior finance and operational roles in a number of major retail businesses over a 30-year career in the sector. This includes having previously served as CFO of Superdry (then called SuperGroup) for three years from 2012 to 2015.

Shaun will join the Superdry Board as an executive director at the end of April. Benedict Smith will remain as Interim CFO over the coming months to ensure an orderly handover between himself and Shaun.  Details of Shaun’s remuneration package, which is in line with the shareholder approved Remuneration Policy, will be set out in the next Directors’ Remuneration Report.

Julian Dunkerton, Chief Executive Officer of Superdry, said: “After a thorough process to identify a new CFO, led by our independent director Alastair Miller, Shaun emerged as the outstanding candidate for the role. Over the past three years, he has gained experience as a finance director at the very highest level in retail at M&S, and he knows our brand and business well. This will be invaluable as we emerge from the challenges of Covid and accelerate the reset of Superdry.’

Shaun Wills said: “I am delighted to be returning to Superdry, a world class brand which I am really passionate about. This is a great opportunity to work with the Board, Julian and all the team to accelerate the reset of the business and restore Superdry to its rightful position as a leading global brand.’

Article with thanks to Nicky Godding at Business & Innovation magazine

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