Tucked away in Cheltenham, away from media glare, Dair brings success to sport at all levels. Athletes stand or fall on the quality of their performance. It’s the same in business. Branding and marketing is one part of Dair. The other puts top UK coaches into business, teaching people to be the best they can be. Dair has worked with England Cricket, England Squash, The British & Irish Lions, British Cycling and beyond.