Concerned by the degree of mistruths at the expense of farmers and consumers, Gloucestershire farmer Matthew Rymer set up a movement called Happerley, and made it his life’s mission to turn the food industry transparent.
As part of this initiative, Adam Henson is championing Happerley England that turns food businesses ‘Happerley Transparent’ by independently validating and publishing their ingredient supply chain for all to see. From a barn on Matthew’s farm, Happerley is already securing positive change for consumers and producers alike.
Its first triumph was Midcounties Cooperative making it mandatory across its regional food and drink range, a process that has already exposed brands with false or misleading stories.
The Happerley movement is fast gaining momentum as it looks to its milestone of the one thousandth brand turning transparent.