How To Check Keyword Competition On Google

Alright, gather 'round, folks. I've got a tale to tell about a digital adventure that's as exciting as it is crucial for your online presence. We're talking about checking keyword competition on Google. Now, don't go rolling your eyes, thinking this is gonna be a snoozefest. I promise, it's gonna be like a game of cat and mouse, but with keywords instead of cheese.

First Things First: What's the Deal with Keywords?

Imagine keywords are the secret passwords that unlock the treasure chest of Google's search results. You want your website to pop up when someone types in these magical words. But here's the catch - everyone wants the same passwords. It's like trying to get into the coolest club in town, and everyone's got their eyes on the same bouncer.

Introducing the Keyword Tool: Your Secret Weapon

Now, you might be thinking, "How do I know which keywords are the hottest tickets in town?" That's where Google's Keyword Planner tool comes in. It's like your own personal spy, giving you the lowdown on which keywords are trending and how tough the competition is. But don't worry, it's not as complicated as it sounds. Let's dive in.

First, you'll need to create an account with Google Ads. Don't worry, you don't have to spend a dime. It's just a formality. Once you're in, click on "Tools & Settings" at the top, then "Keyword Planner". It's like finding the hidden entrance to the secret club - you just need to know where to look.

Now, Let's Get Our Hands Dirty

Alright, you're in. The first thing you'll see is a screen with two options: "Discover new keywords" and "Get search volume and forecasts". We're gonna start with the former. Type in some keywords related to your website. Let's say you've got a bakery. You might start with "best chocolate cake".

Click on "Get results". Voila! You'll see a list of keywords, along with their average monthly searches and competition levels. The competition is ranked on a scale of Low to High. It's like a traffic light - green means go, red means stop. But in this case, green means easy peasy, and red means you've got your work cut out for you.

Competition: The Great Equalizer

Now, you might be thinking, "Why should I bother with keywords that have Low competition? I want the big guns!" Hold your horses, partner. High competition keywords are like the popular kids in school. Everyone wants to be their friend, but it's tough to stand out.

Low competition keywords, on the other hand, are like the underdogs. They might not seem as exciting, but they're easier to befriend. Plus, they're often more specific, which means they're more likely to attract the right kind of traffic - the kind that's actually interested in what you've got to offer.

How to check keyword competition on Google Adwords || how to check

But Wait, There's More!

Remember when I said we'd start with "Discover new keywords"? Well, now it's time to check out "Get search volume and forecasts". This is where you can see how many people are searching for your keywords each month. It's like having a crystal ball that tells you how popular your bakery's chocolate cake is gonna be next month.

You can also see how the search volume changes over time. It's like watching a rollercoaster ride of popularity. Maybe your chocolate cake is a hit in December, but not so much in July. It's all about knowing your audience and giving them what they want, when they want it.

Filtering Your Results: The Fine Art of Narrowing Down

Alright, so you've got your list of keywords. But it's a long one. How do you know which ones to choose? That's where filtering comes in. You can filter by average monthly searches, competition level, and more. It's like having a personal assistant who only brings you the most relevant information.

Let's say you want to find keywords with at least 1,000 average monthly searches and Low competition. Just click on the filters at the top of the page, and voila! Your list just got a whole lot shorter. It's like finding a needle in a haystack, but with a lot less hay.

Now, Let's Talk Strategy

Alright, you've got your list of keywords. You know how many people are searching for them each month. You know how tough the competition is. Now it's time to make a plan. This is where you decide which keywords you're gonna use, and where you're gonna use them.

Understanding Keyword Competition in SEO and PPC

Let's say you've decided to go for "best chocolate cake recipe" and "easy chocolate cake". You might use the former on your homepage, and the latter on a blog post about beginner-friendly baking. It's all about using your keywords where they'll make the most sense - and the most impact.

Track Your Progress: The Never-ending Story

Alright, so you've done all the hard work. You've chosen your keywords, you've used them in all the right places. Now what? Well, now it's time to see if it's all paid off. That's where tracking your progress comes in.

You can use tools like Google Analytics to see how many people are finding your website through your chosen keywords. It's like having a scoreboard that tells you how well you're doing. And just like any good game, there's always room for improvement. Maybe you'll find that one keyword isn't working as well as you thought. Maybe you'll discover a new keyword that's even better.

Remember, checking keyword competition on Google is a never-ending story. The internet is always changing, and so are the keywords that people use. But with the right tools and the right strategy, you can make sure that your website is always at the top of its game.

So, there you have it. Checking keyword competition on Google might seem like a daunting task, but it's really just a game of cat and mouse. And with the right tools and a bit of strategy, you'll be the cat that always catches the cheese. Now go forth, and may your keywords be ever in your favor.